User Experience Director/Strategist with experience building teams for emerging products. Data (both qualitative and quantitative) driven. I love challenging myself to learn new methods and process and building products from the ground up. I like to tinker and fine tune, A/B testing is at the core of many of my successes. Let’s build something together!


Director of User Experience, CallFire; Santa Monica, CA — 6/2012–4/2017

Built UX team from scratch. Developed design process leading to numerous successful product launches. Also supported marketing team in their design efforts including branding, site development, etc. Helped scale the business from 20 person start-up to company with over 100 employees. Best time of my life.

Freelance UX Designer/Front-end Developer; Hanoi, Vietnam/Pasadena, CA — 5/2009-5/2012

Collaborated with several clients to provide usability consulting, information architecture, UX, visual design, and front-end development. Clients included: Lookout, Signal, and Panjiva.

UX/Design Lead, Amie Street, INC; New York City, NY — 2008-2009

Managed all front-end code, design, persona development, wireframes, and user experience for music e-commerce start-up. Oversaw major application redesign and design of many successful features, highlights include a music recommendation system and the site’s music player.

Digital Media Developer, Sametz Blackstone; Boston, MA — 2006-2008

Responsible for development needs of small design and strategy firm, consisting of front- end development to W3C standards, wireframes, CMS implementation, client training, usability/accessibility consulting, SEO and information architecture.

DVD Menu Artist, Left Coast Digital; Aptos, CA — 2005-2006

Designed motion and static menus for commercial DVDs. Led a frame-by-frame restoration of Bride of the Monster.


University of California, Santa Cruz, CA BA Film and Digital Media Production, 2005
Cabrillo College, Aptos, CA Certificate in Proficiency Web Media, 2005
DePaul University, Chicago, IL MS Human-Computer Interaction, March 2012